Advantages of Digital vs Traditional Paper Billboards

The advertising industry has evolved extremely fast over the years. Especially since technology is constantly advancing as a remarkable rate. For the most of history, paper billboards have been popular in the advertising. However, recently digital billboards have started to take over the market.

If you are wondering which one of the two is better for you, then you’re at the right place Billboard Nerds are leaders in the digital advertising game. They will guide you through the difference between the two billboards and help you decide which one is the best choice for you.

Digital billboards are LED displays or 3D digital billboards that display advertisements in video format. Instead of displaying one single image, these screens enable multiple brands to advertise on a single screen continuously. Each ad gets 6-10 seconds of exposure depending on location and screen. These ads are engaging and are highly valuable in terms of building brand awareness.

Digital screens are great for influencing in mass amounts to help influence the public’s purchasing and brand choice decisions. Digital billboards are also excellent tools for marketing campaigns.

Digital billboards generally have a stronger and more broad impact. The moving visuals and effects are instantly eye-catching for anyone that happens to be driving or walking by. They also keep the public engaged for a longer period of time as we as humans just have a problem staring at digital screens.

Digital billboards offer better communication than other methods. With video format ads, it is easier to communicate and spread the message of the brand to the masses. Things like animations, colors and transitions can work together to convey the message of the brand without taking too much time. These billboards don’t take a lot of effort on the audience part to understand the brand message.

Digital billboards are highly customizable. You can customize your ad based on your marketing campaigns throughout the year. This is why these billboards are perfect for marketing campaigns. With these billboards, you can also add different messages throughout the day to target different groups of population.

The most exciting part about digital billboards is the visual experience they offer. They don’t only advertise for a brand but provide a unique visually pleasing experience to the audience. Even those who aren’t interested in the brand may stop by to experience the visual effects and animations.

static billboards also known as traditional billboards have been used for years for marketing. Brands have effectively used these billboards to market their brand to potential customers. Unlike digital billboards, traditional ones have 2D static images. Despite the recent popularity of led billboards, static ones are still mainstream across the industries.

These billboards offer an exclusive space for marketing. With digital ones, you will have to share the exposure, but these billboards will allow you to have the space solely for your brand for a limited period. It’s an excellent way to advertise an upcoming event or a product collection at your store but comes with a very hefty price compared to digital.

If you are a smaller brand with a limited budget, you might not have opportunity to rent billboards for your business compared to our direct and programmatic options which are highly affordable. Paper billboards come with a high cost ranging from 3k-25k+ depending on location.

Paper billboards can fade over time. Due to weather conditions, the ad may go through some wear and tear. This may reduce the visual impact of the ad since the aesthetics of the ad will be impacted and the cost to replace isn’t cheap or efficient like digital when we can just upload a new image and your ad is changed.

Unlike digital billboards one of the greatest cons of paper billboards is ad fatigue. Though exclusive space is a pro of these billboards, if your ads are displayed for a long period of time, the audience will get used to it. Over time, after seeing your ad over and over again, the impact of your advertisement on the minds of the public will be reduced.

Digital billboards are generally more engaging than traditional ones. The format of digital ads instantly catches the eyes of the audience. These billboards are also more engaging. These billboards are an excellent tool for building brand awareness. Not only do they communicate the message effectively but also offer the visual experience to the public.

Whether you’re on the fence about paper or digital billboards, we have you covered at Billboard Nerds. We will do the best to achieve the outcomes you want in your marketing campaign and reach the masses in the most cost-effective way.